Cambridge University Press and GYLO Announce Partnership to Create New Medical Apps

Austin, TX, May 18, 2011 – GYLO (GetYa Learn On, LLC) and Cambridge University Press today announced a partnership to produce multiple medical books as interactive apps for iPhone, iPad, and iPod touch devices. 

Initially, three of Cambridge’s key texts for medical trainees and practitioners will be converted to iOS apps, which cover Radiology, Neuropharmacology and Anaesthesia.

Released in the iTunes Store in June 2011, the first app will be a portable version of the radiology text Final FRCR Long Cases, which users can personalize by adding notes, highlights, and bookmarks. Finding content will be easy using a hyperlinked ‘Table of Contents’ and ‘Index’, with a search tool for finding instances of a specific word or phrase. Navigating the app, turning pages and customizing the user interface are made using simple gestures. Future versions of the app will include even more interactive functionality.

The partnership between GYLO andCambridgeis also expected to see a large number of Cambridge University Press medical books converted into digital versions, designed specifically for use on tablets and other mobile devices, over the next few years.

“These new apps will mean that medical trainees and practitioners have knowledge at their fingertips when learning and practicing,” said Eric Baber, Innovations Director at Cambridge University Press, “The landscape of learning is rapidly changing and it’s vital that we are adapting with it to deliver what our customers need. At the Press, we are committed to supporting innovation in learning and teaching, and our aim is to publish without boundaries, ensuring resources such as these are accessible in all kinds of formats. We are delighted to partner with GYLO, as they have a fantastic track record in developing innovative mobile learning apps that really deliver what the learner needs.”

“Cambridge University Press is one of the most prestigious publishers in the world, and GYLO is excited to help them advance toward their innovative goals,” said Dr. Michael Mayrath, CEO of GYLO. 

GYLO was chosen because of the company’s understanding of how people learn, and their track record of publishing mobile learning apps that push the limits of what is possible. The company’s team includes Ph.Ds in educational psychology, assessment, and instructional technology. All GYLO applications and games are developed using current research in educational psychology and instructional design.

 

Contact:   Michael Mayrath, Ph.D., GYLO                             Contact:   Eric Baber

                   GetYa Learn On, LLC                                                              CambridgeUniversity Press

Phone:      +1 512-789-7363                                                    Phone:      +44(0)1223 326071

E-mail:      mayrath@GYLO.com                                            E-mail:      ebaber@cambridge.org

About GYLO

(GYLO) GetYa Learn On, LLC is a private company headquartered in Austin, Texasand founded in 2008. The company is comprised of a team of experts from software development, educational psychology, instructional technology, and measurement and evaluation.  GYLO is committed to applying the pedagogical potential of innovative technologies to produce highly effective and engaging education products.Find out more about GYLO at www.GYLO.com.

 © 2011 GYLO (GetYa Learn On, LLC) Intellectual Property.  All rights reserved.  GYLO, the GYLO logo and all other marks contained herein are trademarks of GetYa Learn On, LLC Intellectual Property.  All other marks contained herein are property of their respective owners.

About Cambridge University Press

Cambridge University Press is the publishing business of theUniversityofCambridge, one of the world’s leading research institutions. It is the oldest publisher and printer in the world, having been operating continuously since 1584.

Throughout its history, the Press has maintained a reputation for innovation and enterprise, through publishing the latest research, and through supporting the latest methodologies for teaching and learning. Its purpose is to advance learning, knowledge and research worldwide. It publishes nearly 300 journals and over 2,500 books annually for distribution in nearly every country in the world.

Treating radiation injuries in US travelers returning from Japan

March 22, 2011 — In response to the crisis in Japan, the US Centers for Disease Control and Prevention (CDC) hosted a conference call for clinicians to answer questions about treating radiation injuries in US travelers returning from Japan.

During the hour-long Clinician Outreach and Communication Activity call yesterday evening, Jeffrey Nemhauser, MD, who is a captain in the US Public Health Service and a medical officer in the CDC’s Radiation Studies Branch, answered questions from healthcare providers about radiation exposure and treatment.

Dr. Nemhauser stressed that the CDC is not aware of any US travelers returning from Japan who have been “contaminated with material at a level of concern.” If a traveler is contaminated, the CDC will recommend decontamination, collect data, and follow-up with the traveler, he said.

Customs officials routinely screen travelers (and their luggage) entering the United States for radiation contamination, he said. Because of the radiation leaks in Japan, however, the CDC is creating extra screening protocols for airports. Dr. Nemhauser said that these protocols should go into effect this week.

Ho, ho, ho! – Healthy Christmas Eating

Managing your weight is particularly relevant at this time of year, especially if you are amongst the millions of people who tend to over do it a bit in December.  It has been estimated that over the two days of Christmas, the average person eats over 11,000 calories. That’s almost three times the norm so no wonder you might end up carrying a few extra pounds.  

Feeling trim can help boost confidence, but I do worry that many of us are slaves to weight, especially when we have a distorted view of how we should look. Remember that if you want to lose weight, keep your goals reasonable as disappointment and frustration are the death of a good diet.  

 

Aside from aesthetic reasons, being overweight or obese can contribute to the incidence of cancers, and is the second most likely cause of death after smoking so if you need to lose weight, then now’s the time.  

Cambridge reproductive biologist Robert Edwards awarded the Nobel Prize for Medicine

 ESHRE warmly and proudly welcomes today’s announcement that the Cambridge reproductive biologist Robert Edwards has been awarded the Nobel Prize for Medicine.

Bob was a founder member of ESHRE and became the Society’s first chairman in 1985. The following year, under his drive and direction, ESHRE published the first issue of its journal, Human Reproduction, with Bob as editor, a role he was to continue for the next 15 years. Working with the gynaecologist Patrick Steptoe, Bob had pioneered the birth of the world’s first IVF baby, Louise Brown, who was born in Oldham, UK, on 25th July 1978. Her birth – as well as Bob’s own enthusiasm and personal guidance – proved an inspiration to many other groups around the world to establish their own IVF programmes.

International health and aid policies: urgent cure needed!

Blog Post by Jean-Pierre Unger, physician, professor of public health, Institute of Tropical Medicine, Antwerp, Belgium

Red carpets were put away. The MDG midnight mass ended over renewed, solemn commitments. But the by now near failure of the MDGs in health can be read as the chronicle of a death foretold, a failure especially manifest in a region, where international aid is most active – in Sub-Saharan Africa. 10 million are victims of communicable diseases vulnerable to simple drugs such as malaria, tuberculosis, AIDS, diarrhoea. These victims die because they lack access to quality, affordable health care.

Cambridge Medicine wins 3 first prizes at the BMA Book Awards 2010

Blog Post by Jenny Ridge, Academic and Professional Marketing, Medicine, Cambridge University Press

On the 14^th September, the British Medical Association hosted their annual Book Awards at their head office in Tavistock Square, London. Several of the medical editorial and sales and marketing team attended along with their authors.  Out of the 784 books that were entered by almost 100 publishers, we were thrilled to have an outstanding total of 10 highly commended books across many subject areas including mental health, anesthesia, neurology, radiology, pediatrics and pharmacology.    

The highly commended books were then put forward for a chance to win first prize in their respective categories, where we scooped no less than 3 first prizes in Radiology, Neurology and Pharmacology; an amazing achievement, and due reward for all the hard work our authors and editors have invested in the medicine list.     

Fetal Echocardiography, A Practical Guide  - 1^st Prize in Radiology, Lindsey D. Allan , Andrew C. Cook , Ian C. Huggon   

Modern Surgical Neuropathology with CD-ROM – 1^st Prize in Neurology, Douglas C. Miller         

The Prescriber’s Guide, 3rd Edition  - 1^st Prize in Pharmacology, Stephen Stahl    

            

Cambridge University Press takes a leap into the digital age

Blog Post by Nisha Doshi, Editorial, Cambridge University Press

Cambridge University Press, the oldest Press in the world, has recently launched a new platform for its eBooks that gives researchers and academics all over the world access to over 7,000 academic and professional books electronically.

The new eBook platform, Cambridge Books Online, has been established in response to a growing demand for digital content. Over 7,000 individual academic books are now available, with more being added every day and over 10,000 titles expected by Summer 2010.

A Meeting of Minds – Cambridge Clinical Neuroscience and Mental Health Symposium

Blog Post by Jenny Ridge, Academic & Professional Marketing, Medicine

The Cambridge Clinical Neuroscience and Mental Health Symposium starts today, with Press authors ready to speak on the most up-to-date research.

Organised by Cambridge Neuroscience, whose mission is to increase our fundamental understanding of brain function and enhance quality of life, the Symposium is a highly significant event for all neuroscientists. The Symposium connects the varied and vast areas of neuroscience research and teaching that takes place across the University of Cambridge and affiliated institutions and is vital to furthering the aims of Cambridge Neuroscience.

Diagnostic Histochemistry scoops first prize in Pathology at the BMA Book Awards 2009

Nick Dunton collects first prize certificate on behalf of Mark Wick

Blog Post by Jenny Ridge, Academic & Professional Marketing, Medicine

On the 8^th September, the British Medical Association hosted their annual Book Awards at their head office in Tavistock Square, London. Several of the medical editorial and marketing team attended along with their authors. We were thrilled to have an impressive total of 14 highly commended books across many subject areas including anesthesia, mental health, pediatrics, haematology, neurology, oncology, pathology and obstetrics and gynecology.

Scooping first prize in the Pathology section, Diagnostic Histochemistry by Mark Wick beat off stiff and established competition including Ioachim’s Lymph Node Pathology, 4^th edition and Muir’s Textbook of Pathology, 14^th edition. This beautifully illustrated book was the first monograph to be published on histochemistry in 15 years and has been recognised for its huge contribution to the world of medicine:

“In the world of molecular biology, gene arrays, nanotechnology, automated staining and novel imaging systems, it is heart-warming to see the appearance of a book celebrating the survival of diagnostic staining techniques in histochemistry. It deserves a place in every pathology laboratory and medical library. There are few scientific disciplines where art, aesthetics and science are so intimately combined or have such impact despite their longevity.” Acta Histochemica

Take a look at all fourteen of our Highly Commended titles:

• Transfusion Microbiology, by John Barbara, Fiona Regan & Marcela Contreras
• Emergency Airway Management, by Jonathan Benger, Jerry Nolan & Mike Clancy
• Uncommon Causes of Stroke 2nd edition, by Louis Caplan
• Cambridge Illustrated History of Surgery, by Harold Ellis
• Obstetric Anesthesia and Uncommon Disorders 2nd edition, by David Gambling, M Joanne Douglas and Robert McKay
• Single Embryo Transfer, by Jan Gerris, G David Adamson, Petra De Sutter & Catherine Rakowsky
• Practical Clinical Oncology, by Louise Hanna, Tom Crosby & Fergus Macbeth
• Clinical Skills in Psychiatric Treatment, by Rob Poole & Robert Higgo
• Neonatal Cerebral Investigation, by Janet Rennie, Cornelia Hagmann & Nicola Robertson
• The Cambridge Textbook of Bioethics, by Peter Singer & Adrian Viens
• Stahl’s Essential Psychopharmacology 3rd edition, by Stephen Stahl
• Cognitive Neurorehabilitation 2nd edition, by Donald Stuss, Gorgon Winocur & Ian Robertson
• Diagnostic Histochemistry, by Mark Wick [1st prize winner]
• Stalkers and Their Victims 2nd edition, by Paul E. Mullen, Michele Pathe and Rosemary Purcell