World Cancer Day: Spotlight on Cancer from Cambridge Medicine

Blog Post by Nisha Doshi, Editorial, Cambridge University Press

Cancer is a leading cause of death around the world and the World Health Organization estimates that 84 million people will die of cancer between 2005 and 2015 without intervention.

This year’s World Cancer Day, on 4th February 2010, focuses on simple ways to prevent cancer, including avoidance of tobacco use, healthy diet, regular exercise, limited alcohol intake, and protection against cancer-causing infections.

Worldwide, breast cancer is by far the most common cancer amongst women and, over the last two decades, improved public awareness, the implementation of population screening by mammography, and the development of new technology for diagnosis have transformed the care of patients with breast cancer. In a new book entitled Breast Cancer from Cambridge Medicine, experts led by Michael J. Michell discuss key current issues in the diagnosis and management of breast disease. The development and application of new diagnostic techniques is described as well as the use of sophisticated drugs for more effective treatment. Complex contentious topics including risk factors, borderline lesions, professional performance and quality assurance are thoroughly explored by an expert multidisciplinary team.

Perhaps less well-known among the general public, but in fact the second most common cancer worldwide, gastric adenocarcinoma is usually diagnosed at a late stage and prognosis is poor. Even with modern diagnostic and treatment methods the 5-year survival is only 10%. Improvements in overall patient survival can only be achieved by earlier diagnosis and by tailored therapeutic strategies based on tumor type, location and stage at presentation. Recently published by Cambridge Medicine, Gastric Cancer provides a state-of-the-art, integrated diagnostic and therapeutic approach to patient management.

Also new from Cambridge Medicine is the completely revised and updated new edition of the widely respected Cancer Pain: Assessment and Management, edited by Eduardo D. Bruera and Russell K. Portenoy. This is a comprehensive, clinically oriented review of all aspects of the complex and multidimensional problem of cancer pain. The unique characteristics of cancer pain, including pathophysiology, clinical assessment, diagnosis, and pharmacological and non-pharmacological management are all discussed here in detail. Internationally recognized leaders in cancer pain research have contributed to many new chapters, including neuraxial analgesia, hospice and institution-based palliative care programs, bone pain, and cancer pain and palliative care in the developing world.

Another new book for 2010, Cancer Symptom Science is the first interdisciplinary compilation of research on the mechanisms underlying the expression of cancer-related symptoms. It presents innovations in clinical, animal and in vitro research, research methods in brain imaging, and statistical-descriptive approaches to understanding the mechanistic basis of symptom expression. This volume also provides perspectives from patients, government and industry. By collecting and synthesizing the developing threads of new approaches to understanding cancer-related symptoms, the book promotes a pioneering framework for merging behavioral and biological disciplines to clarify mechanisms of symptom evolution, incorporating new technologies, testing novel agents for symptom control, and improving patient functioning and quality of life both during and after cancer treatment.

These and many other titles in Cambridge Medicine’s cutting-edge oncology list can be viewed and browsed on our online catalogue. Happy reading, and we hope you will join the campaign to reduce the risks of cancer on World Cancer Day this year.


6 Responses to World Cancer Day: Spotlight on Cancer from Cambridge Medicine

  1. I think your blog is awesome. I found it on MSN.

  2. LCD TV says:

    Your blog is so informative keep up the good work!!!!

  3. What a great read. Thanks.

  4. Hassan Zaro says:

    I appreciate the effort, and I think the author definately knows their stuff… has better info than the wiki on the subject!

  5. Hi there I like your post

  6. geovanny says:

    nice post,good work

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