Free Content about the Zika Virus Now Available

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Just 8 days after the public health emergency was declared, this content regarding the Zika virus has been written, reviewed, edited, and released as a freely available resource.

On February 1st, the World Health Organization declared a Public Health Emergency of International Concern related to clusters of microephaly cases in some areas affected by the Zika virus. Like the Ebola virus, there had been very little funding and research on Zika until the recent emergency and associated media and scientific attention – there is therefore a dearth of information and there is neither a vaccine nor prophylactic pharmacotherapy available to prevent Zika virus infection.

In response to concern over the effects of Zika virus infection in pregnant women, the medical publishing team at Cambridge University Press commissioned a brief summary of current evidence and recommendations. Just 8 days after the public health emergency was declared, this content has been written, reviewed, edited and released as a freely available resource. The content has been provided by Professor Bernard Gonik, Fann S. Srere Chair of Perinatal Medicine, Wayne State University School of Medicine.

Released in advance as a freely accessible public resource, this content is part of High-Risk Pregnancy: Management Options – a forthcoming updateable online product from Cambridge University Press. Like all of the content in High-Risk Pregnancy: Management Options, the Zika section will be regularly updated as new information arises.

Read about the Zika Virus Here

 

Your Brain on Books: Studies Show Reading Causes Measurable Changes in the Brain

It turns out your brain on books might look a lot better, or at least more connected, than your brain not on books. A number of recent studies have found that reading can cause significant quantifiable changes in brains.

A study from Emory University looked at specifically how reading increased connectivity in particular networks in the brain. The study scanned 19 participants’ brains over 19 days: before, during, and after they read 1/9 of the novel Pompeii by Robert Harris. The scans done during the time that the participants were reading the novel show significantly more connectivity in three independent networks in the brain.

Two of these networks almost immediately showed less activity once the reading was finished. The third network however continued to show connectivity, demonstrating reading’s lasting impact on the brain.

But Emory isn’t the only one figuring out how reading changes the brain. Carnegie Mellon scientists created a six-month daily reading program where they scanned participants’ brains before and after. The participants’ grey matter, the region of the brain that processes information, increased dramatically from before and after the six month reading program. The more you read, the easier it may be for your brain to process information and understand the world around you.

Further down South, Washington University in St. Louis also used brain scans to figure out how reading can affect the way we think. Their studies found that the kind of “deep reading” that can sometimes happen when we lose ourselves in a book can actually make new neural pathways in our brains. We create a mental synthesis of our experiences with the protagonists’ and put ourselves in his shoes while reading. For example, when we read about a character moving between places the part of our brain that is associated with spatial scenes is activated. We see ourselves moving between places with the character.

That reading can be transformative seems intuitive. But that its transformative powers are now quantifiable seems almost like a work of science fiction, one that I’d love to read. Just like the body needs be exercised and stretched, so too does the brain…. Another excuse to curl up with some strong coffee and a big new book!

Links:

http://www.sciencedaily.com/releases/2009/12/091209121200.htm

http://news.wustl.edu/news/Pages/13325.aspx

http://news.emory.edu/stories/2013/12/esc_novels_change_brain/campus.html

The Royal College of Obstetricians and Gynaecologists partners with Cambridge University Press to advance women’s healthcare

The Royal College of Obstetricians and Gynaecologists and Cambridge University Press logosThe Royal College of Obstetricians and Gynaecologists (RCOG) has sold its publishing list to us in a move to advance the quality of care for women worldwide.

In a move that will benefit women’s lives in the UK and around the world, we will take over publication of all the RCOG’s current medical book titles. Together we will begin working to expand this list to offer a wider range of learning to all healthcare professionals in women’s health.

The list, which will be published under joint Cambridge-RCOG branding, will build on our existing titles in reproductive medicine and maternal-fetal medicine, and expand our offering to trainees in obstetrics and gynaecology.

The partnership will help the RCOG to pursue its mission to improve the lives of women in developing countries. The RCOG has long provided expertise to medical professionals in the UK and Commonwealth countries and is keen to extend its reach to help doctors, midwives and nurses around the world. Cambridge offers RCOG the perfect launch-pad for making medical publishing available to students and professionals globally.

RCOG President, Dr Tony Falconer said:

“We are looking forward to working in partnership with Cambridge University Press as they expand their obstetrics and gynaecology list, to cater to everyone caring for women and to achieve cross-over into other specialties, such as general practice and mental health.

“The end goal for us both is very simple – to combine the RCOG’s expertise in medicine and Cambridge’s expertise in publishing to raise the standard of care for women all over the world.”

Cambridge University Press Chief Executive, Peter Phillips, commented:

“We are excited about the huge opportunities that our partnership with the RCOG makes possible through our joint commitment to excellence in medical publishing.”

Read the Press Release on The Royal College of Obstetricians and Gynaecologists website.

Find out more about our current Obstetrics and Gynaecology titles.

Cambridge University Press and GYLO Announce Partnership to Create New Medical Apps

Austin, TX, May 18, 2011 – GYLO (GetYa Learn On, LLC) and Cambridge University Press today announced a partnership to produce multiple medical books as interactive apps for iPhone, iPad, and iPod touch devices. 

Initially, three of Cambridge’s key texts for medical trainees and practitioners will be converted to iOS apps, which cover Radiology, Neuropharmacology and Anaesthesia.

Released in the iTunes Store in June 2011, the first app will be a portable version of the radiology text Final FRCR Long Cases, which users can personalize by adding notes, highlights, and bookmarks. Finding content will be easy using a hyperlinked ‘Table of Contents’ and ‘Index’, with a search tool for finding instances of a specific word or phrase. Navigating the app, turning pages and customizing the user interface are made using simple gestures. Future versions of the app will include even more interactive functionality.

The partnership between GYLO andCambridgeis also expected to see a large number of Cambridge University Press medical books converted into digital versions, designed specifically for use on tablets and other mobile devices, over the next few years.

“These new apps will mean that medical trainees and practitioners have knowledge at their fingertips when learning and practicing,” said Eric Baber, Innovations Director at Cambridge University Press, “The landscape of learning is rapidly changing and it’s vital that we are adapting with it to deliver what our customers need. At the Press, we are committed to supporting innovation in learning and teaching, and our aim is to publish without boundaries, ensuring resources such as these are accessible in all kinds of formats. We are delighted to partner with GYLO, as they have a fantastic track record in developing innovative mobile learning apps that really deliver what the learner needs.”

“Cambridge University Press is one of the most prestigious publishers in the world, and GYLO is excited to help them advance toward their innovative goals,” said Dr. Michael Mayrath, CEO of GYLO. 

GYLO was chosen because of the company’s understanding of how people learn, and their track record of publishing mobile learning apps that push the limits of what is possible. The company’s team includes Ph.Ds in educational psychology, assessment, and instructional technology. All GYLO applications and games are developed using current research in educational psychology and instructional design.

 

Contact:   Michael Mayrath, Ph.D., GYLO                             Contact:   Eric Baber

                   GetYa Learn On, LLC                                                              CambridgeUniversity Press

Phone:      +1 512-789-7363                                                    Phone:      +44(0)1223 326071

E-mail:      mayrath@GYLO.com                                            E-mail:      ebaber@cambridge.org

About GYLO

(GYLO) GetYa Learn On, LLC is a private company headquartered in Austin, Texasand founded in 2008. The company is comprised of a team of experts from software development, educational psychology, instructional technology, and measurement and evaluation.  GYLO is committed to applying the pedagogical potential of innovative technologies to produce highly effective and engaging education products.Find out more about GYLO at www.GYLO.com.

 © 2011 GYLO (GetYa Learn On, LLC) Intellectual Property.  All rights reserved.  GYLO, the GYLO logo and all other marks contained herein are trademarks of GetYa Learn On, LLC Intellectual Property.  All other marks contained herein are property of their respective owners.

About Cambridge University Press

Cambridge University Press is the publishing business of theUniversityofCambridge, one of the world’s leading research institutions. It is the oldest publisher and printer in the world, having been operating continuously since 1584.

Throughout its history, the Press has maintained a reputation for innovation and enterprise, through publishing the latest research, and through supporting the latest methodologies for teaching and learning. Its purpose is to advance learning, knowledge and research worldwide. It publishes nearly 300 journals and over 2,500 books annually for distribution in nearly every country in the world.

Treating radiation injuries in US travelers returning from Japan

March 22, 2011 — In response to the crisis in Japan, the US Centers for Disease Control and Prevention (CDC) hosted a conference call for clinicians to answer questions about treating radiation injuries in US travelers returning from Japan.

During the hour-long Clinician Outreach and Communication Activity call yesterday evening, Jeffrey Nemhauser, MD, who is a captain in the US Public Health Service and a medical officer in the CDC’s Radiation Studies Branch, answered questions from healthcare providers about radiation exposure and treatment.

Dr. Nemhauser stressed that the CDC is not aware of any US travelers returning from Japan who have been “contaminated with material at a level of concern.” If a traveler is contaminated, the CDC will recommend decontamination, collect data, and follow-up with the traveler, he said.

Customs officials routinely screen travelers (and their luggage) entering the United States for radiation contamination, he said. Because of the radiation leaks in Japan, however, the CDC is creating extra screening protocols for airports. Dr. Nemhauser said that these protocols should go into effect this week. Read more of this post

Ho, ho, ho! – Healthy Christmas Eating

Managing your weight is particularly relevant at this time of year, especially if you are amongst the millions of people who tend to over do it a bit in December.  It has been estimated that over the two days of Christmas, the average person eats over 11,000 calories. That’s almost three times the norm so no wonder you might end up carrying a few extra pounds.  

Feeling trim can help boost confidence, but I do worry that many of us are slaves to weight, especially when we have a distorted view of how we should look. Remember that if you want to lose weight, keep your goals reasonable as disappointment and frustration are the death of a good diet.  
 
Aside from aesthetic reasons, being overweight or obese can contribute to the incidence of cancers, and is the second most likely cause of death after smoking so if you need to lose weight, then now’s the time.   Read more of this post

Cambridge reproductive biologist Robert Edwards awarded the Nobel Prize for Medicine

 ESHRE warmly and proudly welcomes today’s announcement that the Cambridge reproductive biologist Robert Edwards has been awarded the Nobel Prize for Medicine.

Bob was a founder member of ESHRE and became the Society’s first chairman in 1985. The following year, under his drive and direction, ESHRE published the first issue of its journal, Human Reproduction, with Bob as editor, a role he was to continue for the next 15 years. Working with the gynaecologist Patrick Steptoe, Bob had pioneered the birth of the world’s first IVF baby, Louise Brown, who was born in Oldham, UK, on 25th July 1978. Her birth – as well as Bob’s own enthusiasm and personal guidance – proved an inspiration to many other groups around the world to establish their own IVF programmes. Read more of this post

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